Dog Breeding Infographic

Digital Illustration | Animation | Voice Over | Video Editing

I wanted to create an infographic to educate people on the negative aspects of dog breeding, but wanted to avoid the excessively sad tone that exists in certain commercials for dog rescues.

I used bright colors and "happy" imagery to engage the viewer, and then shifted it to more muted colors throughout the course of the video as the weight of the content sinks in.